Google Universal Analytics Is going away

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On 1, July 2023, one of its most common instances of Google Analytics (Universal Analytics) will be going away.

Now I’ll admit that even though I use Google Analytics every day, I wasn’t sure what any of this meant. Do we use Universal Analytics? What exactly is a “property”? How does Analytics 360 fit into this picture? Assuming I’m not alone in my confusion, I dove in to find out and that’s what I’m sharing today.

:

• What’s changing, why, and when
• How to tell if your account will be affected
• What you need to do