Posted: Jan 26, 2021
3 Basic elements you need to make your website successful
Designing and building a website is not a simple process, it demands a high degree of understanding of the components that will impact the success of your online success. Having a website is not enough – not if it’s only going to harm your brand rather than give it an uplift. Your website must have all the elements that make it an agreeable presentation to its intended audience.
What are these elements exactly, and what can they do to secure the success of your online presence? As experts in website design for over 20 years, we are here to share them with you:
1. Outstanding Design
The design is among the most crucial factors that will make or break a website. It’s very easy to get carried away when designing a website culminating in creating a chaotic and bewildering design that drives the viewers away rather than engage them. If you are unpractised in this sphere of expertise, you should commission an expert web designer. We are here to help you to bring your visions into reality.
When designing a website, you must carefully consider these elements.
Colours – You should choose a palette that makes sense for your organisation. If you already have a logo, you can use that as a foundation for the colour palette you intend to use for your website. The objective is to have an overall cohesive look, so you must avoid colours that are too bold or that clash with one another. As an alternative, choose shades that do not overtax the eyes of the user.
Logo – Make sure your company logo and name are located in a position where they can be comfortably seen without employing too much effort. The top left corner is one of the favoured locations for your logo, and it makes sense because that’s where your vision is automatically drawn when loading a web page. Personally, I prefer the bottom left, just for a change, up to you though, it’s your website we are talking about.
Images – Some of the greatest websites are those with impressive and attractive photography. The class and quality of the imagery you use say a lot about your brand additionally. Using this rationale, be sure to stick to photos that are taken specifically with your website in mind. Try to keep away from using stock photos in you if you can. There are better uses for stock imagery, in editorial posts for example.
White Space – The intelligent use of white space can make a huge difference when designing a website. The more white space you incorporate in your page, the less tangled and more elegant it appears.
2. First-Grade User Experience
When creating your website, it’s important to keep in mind who you are making it for – your audience. You must have a good grasp of how your audience will use your website, what they want to see, how they want to view them, and what they need.
To enhance the user experience, you must reduce as many obstacles as possible. The last thing you want is to lose visitors because they don’t know where to go next. You wouldn’t want them to think your website is bewildering and hotchpotch, nor would you want them to see nothing of interest on your pages.
Any web design agency worth its salt will tell you that usability is paramount. For this reason, make certain that your visitors will be able to operate and navigate your website with minimum effort. Besides, be uniform in your layout, make sure your website is optimised for viewing on smaller devices, and keep things uncomplicated!
3. Unbreakable SEO
After deciding on your design and usability, the next element you need to concentrate on is how you’ll get your web pages to rank on Google and other search engines’ results pages. It goes without saying, you must work on your content. The pages must be communicative and appealing to grab and hold the attention of web visitors who will be inclined to share them with others as well.
Other attributes worthy of attention are the URLs, H1 Tags, Alt-Tags, and calls to action, like buttons, that you have incorporated. Your URLs should contain keywords, and they must never be allowed to direct to broken links. Your H1 Tags need the ability to give the user a visualisation of the entire webpage. Also, remember to include alt-tags for all the images you use to help search engines understand the content of the photos you use. Last, use compulsive calls to action and make sure they’re highly visible and persuasive enough to turn web visitors into actual customers!
At this point, you are beginning to realise that there is a lot more that goes into creating a website than you first considered. This is why it’s pivotal that you nail your web design, usability, and SEO strategy to ensure that your site performs well, delivering the results you want. Achieving all these might sound arduous or complex, but you don’t have to do it all alone. A seasoned professional web designer providing digital services throughout Bristol and the southwest services can do these for you and a great deal more!
Andrew Talbot Design is a long-standing, highly-regarded Bristol web design agency. Get in touch with us today, and we’ll explain to you how we can build you the best website for your needs.