How to write an effective company landing page
Effective, Targeted, Connected
Writing an effective company landing page is a crucial first step in making a sale. Done well, it makes you money without you needing to lift a finger. Done badly, it not only fails to generate revenue but makes sure at least one potential customer will never visit your site again.
What makes the difference between an effective Landing Page that stands out from the competition and a business-killer?
You need to grab attention.
The 4-second rule
Did you know the much-maligned goldfish actually has a longer attention span than a human? 4 seconds, that’s all you’ve got to get noticed before your customer gets straight back on Google to find your closest competitor.
So now you’re thinking you need to invest in crazy content, animation, or gimmicks, but actually, the opposite is true. The best route to maximising impact is a clear and compelling message that states how you are different and why you are worth buying from. This is known as your Unique Value Proposition or UVP – and that’s where we come in.
Making your UVP clear from first glance is our speciality. How do we do this?
We make it easy access
Naturally, your Landing Page will be written for Search Engine Optimisation, but it’s just as important to include keywords a reader — not a search engine — will look for. Being user-friendly is our watchword as we know that if a site visitor can’t easily see what to do on a Landing Page, they click the back button. That’s why we make sure they know exactly what’s available and how to access it – the first time.
We tell them how you can solve their problems
We write what potential customers want to read – person to person, clearly, without the use of jargon. We make every customer feel they matter, and show them how you can help.
We build trust and credibility
Customers buy from businesses they trust so if your site lacks credibility, people won’t stay on it, no matter what you offer. We work to help you build that trust, e.g. through customer testimonials and links to valuable supporting content such as blog posts, e-books, webinars, video tutorials, guides, etc.
A professional attention-grabbing Landing Page is a business investment you won’t regret – and like other worthwhile investments will bring growth and profitability, so why not take advantage of our affordable website designer and copywriter service to stand out from the crowd? Surely, you – and your customers – deserve the best…
Need help writing that killer landing page, contact an expert today!