Measuring social media success

How do you do this?

If you are employing social media as a marketing tool, you should be measuring the results of your work. Although social media is often gratis, your time and endeavours are not. As a consequence, any social media program should calculate the value of its investment.

There are many areas to appraise that are more qualitative than quantitative, but here is a straightforward designed to accommodate a side-by-side comparison of social media accounts as well as effectiveness over time.

This matrix enables easy reporting from multiple sources and/or accounts for one company. This matrix is not all-embracing but can be expanded upon. Neither does it take into consideration the quality of engagement. This is only meant to be a simple tool to track performance across multiple platforms over time.

Let me know how it works for you.